Brand Assets
Logo
Our logo is our most valuable brand asset. Consistent usage of our logo is absolutely essential in establishing brand consistency. Our logo is simple, straightforward, and vibrant.
Logo
Clear Space Guidelines
Clear space is defined as the space that no other element explicit or implicit shall cross in relation to the UAQ Chamber Logo. Often referred to as ‘runaround,’ type, image and/or document edge should not be placed closer than the x-height surrounding university marks. The clear space requirements must be observed.
Alternate Logos
Color Usage Rules
Alternate logos must be used only in certain circumstances where the original logo is not possible to be replicated. This may include one color printing, grayscale or black and white.
Logo Misuse
Guidelines for appropriate logo usage
A few examples of inappropriate logo usage are shown on this page. These examples do not illustrate every possible misuse of the logo. In general, follow these basic rules:
Colors
Color Usage Rules
In the realm of design, the selection and application of color play a pivotal role in conveying messages and evoking emotions. Within our branding guidelines, we adhere to a set of color usage rules that emphasize the use of subtle hues to achieve harmonious elegance.
Primary Color
Bright Orange C
#f66300
rgba(246, 99, 0, 1)
Secondary Color
Dark Blue
#0D417F
rgba(13, 65, 127, 1)
???
534 C
#204165
rgba(32, 65, 101, 1)
Black Text Color
Black
#000000
rgba(0, 0, 0, 1)
White Text Color
White
#FFFFFF
rgba(255, 255, 255, 1)
???
Dark Orange
#7F2D0D
rgba(127, 45, 13, 1)
Typography
English Typeface
The English primary typeface is “Codec Pro”, a well-designed and contemporary typeface that complements Run for Reading modern new look. It offers also a big type of family for maximum flexibility
Codec Pro AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()_+<>?/\
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Black
Bold
Regular
Light
Arabic Typeface
The Arabic primary typeface is “Codec Pro”, a well-designed and contemporary typeface that complements Run for Reading modern new look. It offers also a big type of family for maximum flexibility
Codec Pro AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@#$%^&*()_+<>?/\
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Black
Bold
Regular
Light
